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Video Privacy Protection Act Class Action Lawsuits:

What You Need to Know

Video Privacy Protection Act Class Action Lawsuits: What You Need to Know

Consumers who use video streaming services such as Netflix or Amazon Prime Video, are protected by the Video Privacy Protection Act (VPPA), which was enacted in 1988. The VPPA is a federal law that governs the disclosure of personally identifiable information (PII) that is collected by video rental services.

This law is meant to protect the privacy of individuals who rent or purchase videos by requiring companies to obtain the consumer’s consent before sharing their information. The law was enacted in response to a newspaper’s publication of Supreme Court nominee Robert Bork’s video rental history. It is also known as the Bork Bill.

The VPPA prohibits video rental or streaming services from disclosing PII without the written consent of the consumer. PII includes a customer’s name, address, telephone number, and any information that identifies the specific video materials that have been rented or streamed.

If a video rental or streaming service violates the VPPA, the consumer may file a lawsuit to recover damages with Shamis & Gentile, P.A.. Class action lawsuits are common in VPPA cases, as many consumers may be affected by the same privacy violation.

VPPA Class Action Lawsuit Examples

Over the years there have been several examples of class action lawsuits when it comes to the VPPA.

For instance, Netflix was on the receiving end of such a lawsuit back in 2011, where it was alleged that Netflix kept the viewing history of their customers for up to two years after their subscriptions had ended. Netflix eventually settled the lawsuit for $9 million and agreed to change its data retention policies.

Disney has since 2020 been involved in another class action lawsuit, due to people alleging that the company violated the VPPA, by tracking children’s activities on its Disney+ streaming service without parental consent. The lawsuit is still ongoing.

Advice for Consumers

If you are a consumer who uses video rental or streaming services, you would be well served by reading up on your privacy rights under the VPPA. There are also some different things you can do to protect your rights better.

  • You should always study the privacy policy of the service you use, in order to to understand how your PII is being collected and used.
  • When signing up for video rental or streaming services, it might be a good idea to use a pseudonym or alternative address, as long as you are not yourself breaking any rules in doing so.
  • Consider regularly checking your account activity, so you can be sure that your PII is not being disclosed without your consent.
  • Contact Shamis & Gentile, P.A. to file a VPPA Claim today, or in order to learn more about how you can protect your privacy and your personal rights.

If you believe your data has been compromised, contact Shamis & Gentile, P.A. today for a free case review. You may be entitled to compensation.

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Who can file a class action lawsuit under the VPPA?

What damages can be recovered in a VPPA class action lawsuit?

Can I join an existing VPPA class action lawsuit?

How long do I have to file a VPPA class action lawsuit?

How do plaintiffs in a class action VPPA lawsuit prove that their privacy rights were violated?

Can a company be sued under the VPPA for accidentally disclosing customer information?

Can VPPA class actions be brought against companies outside of the United States?

Can businesses be proactive in avoiding VPPA class action lawsuits?

Are there any proposed changes to the VPPA law?

How can I find an attorney to help with my VPPA class action lawsuit?